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April,
2004
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TOBACCO PRODUCTS AND INDUSTRY PROMOTIONS
Dunhill Cigars Win Packaging Award
Dunhill’s holiday 2003 cigar promotion packaging has been honored with a Gold
Award in the 61st National Paperboard Packaging Competition, which recognizes innovation,
structural superiority, and creativity in product packaging solutions.
The judges were impressed by the “beautiful finish” and “excellent
folding and scoring characteristics” of the Dunhill
boxes’ paperboard outer sleeves, as well as the
graphic enhancements which include
metallic, UV satin coating, embossing,
debossing, and hot foil
stamping.
“The entire package design
lends itself to being opened and
closed numerous times,” stated
the Paperboard Packaging Council,
“while keeping the cigars secure
from damage and protected
against exposure to environmental conditions.”
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Quest Cigarettes Now in Menthol Versions
Liggett Vector Brands has added new menthol versions to its innovative Quest cigarette
line, the first cigarette brand geared toward adult smokers who have chosen to
either reduce their level of nicotine intake, or to gradually step to nicotine-free smoking.
The original Quest was launched regionally in early 2003 as a non-menthol brand.
Now, consumer demand has led to the release of Quest Menthol 1, 2, and 3.
Quest Menthol 1 is a low nicotine cigarette with 0.6 mg. of nicotine and 10 mg. of
tar per cigarette. Quest Menthol 2 is an extra-low nicotine cigarette with 0.3 mg. of
nicotine and 10 mg. of tar per cigarette. Quest Menthol 3 is an entirely nicotine-free
cigarette, with no more than 0.05 mg. of nicotine and 10 mg. of tar per cigarette.
All six Quest varieties are available in hard packs and are priced comparable to
other premium brands.
Liggett Vector Brands, Inc., Research Triangle Park, N.C., Tel: (919) 990-3500,
Web: www.questcigs.com.
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Ozona Nasal Snuff Now in Spearmint
Felipe Gregorio Tobacco World,
which specializes in importing premium
tobaccos from small, familyowned
firms in Europe and Asia, has
added the new Spearmint flavor to
its Ozona nasal snuff line.
“Nasal snuff is growing rapidly in
popularity due to the current negative
attention cigarettes are receiving,”
says Philip Wynne, Felipe Gregorio’s
president. “Younger users, in particular,
are discovering its pleasures,
and FGTW offers a complete lineup
of nasal snuff brands.”
Ozona Spearmint joins Ozona
Cherry and Raspberry flavors, which
FGTW began distributing in the U.S. in
2003. All are made by the third-generation,
family-owned German firm of
Poschl Tabak, whose nasal snuff is
the most popular in Europe.
“Ozona Spearmint nasal snuff is
refreshingly cool and stimulating,”
says Wynne, “with a delicate
spearmint flavor...and chilling sensation
of menthol.”
Suggested retail pricing for 5-
gram tins of Ozona Spearmint nasal
snuff is $2.80, at keystone discount.
Felipe Gregorio Tobacco World,
Alexandria, Va., Toll-free: (800) 336-
1181, Fax: (703) 519-7323, Web:
www.felipegregorio.com.
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El Credito Debuts El Rico Habano Four-Pack
The new “El Rico Collection” 4-packs,
which offer consumers four richly flavored
El Rico Habano cigars for the
price of three, became available beginning
in April at tobacconists nationwide,
for a suggested retail price of $15.40
per pack, while supplies last. Each pack
contains four El Rico Habano cigars, in
four different frontmarks, including two
favorites - the Habano Club (47/ 8 x
48) and Corona Suprema (6 x 50),
which have natural wrappers - and two
recently introduced cigars with maduro
wrappers, the Rico Club (51/ 2 x 54) and
Torpedo (6 x 54).
“The El Rico Habano Collection
showcases perhaps the richest and
most flavorful cigars made by [cigarmaster]
Ernesto Perez-Carrillo,” said
Bill Roethel, senior vice president of
marketing for General Cigar. “That’s
saying a lot, considering that he also
makes La Gloria Cubana and Serie R
cigars - two powerhouses.”
El Rico Habano cigars feature a
blend of long filler tobacco from
Nicaragua, a rich Nicaraguan binder, and
either a natural wrapper from Ecuador or
a sun-grown Connecticut Broadleaf
maduro wrapper. All El Rico Habano cigars
are aged in a Spanish cedar room to
maximize their deep, rich flavor.
El Credito Cigars (General Cigar Co., Inc.,)
New York, N.Y., Toll-free: (800) 273-8044, Tel: (212) 448-3800.
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Puros Indios Launches “New Look” for Box and Ring Art
Puros Indios Cigars has introduced updated
artwork for its cigar rings and
boxes. The new design will apply only to
its Puros Indios line.
“The purpose of this is to attract
new smokers, and to give the retailers
a presentation that reflects the premier
quality of our cigars,” says Carlos Diez,
director of marketing. Puros Indios cigars
have consistently ranked among
the highest in the cigar ratings, and are
produced in Honduras by Rolando
Reyes, Sr., who has almost 70 years of
expertise in tobacco and cigars.
The new boxes will be reduced in
size to hold 20 cigars, rather than the
company’s usual 25.
“The most significant improvement
is in the box art,” Diez says. “It was designed
to harmonize with the new cigar
band. The band itself retains the familiar
Puros Indios green, but is much
more elegant. We think the new look
will prove to be more eye-catching than
previous box art and bands.”
Puros Indios Cigars, Inc., Miami, Fla., Tel: (800) 99-CIGAR, Fax: (305) 649-5154,
Web: www.purosindioscigars.com.
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Avo Legacy Cigars Celebrate Avo’s 78th
To commemorate the 78th birthday of musician
and cigar entrepreneur Avo Uvezian,
Davidoff of Geneva has released the AVO
Legacy Limited Edition cigar.
The Legacy cigar, a 53/ 4 in. x 48 gauge
corona extra with a tapered head, contains
specially fermented Piloto tobaccos in the
filler to create what the company terms a
medium-strength flavor with a slight sensation
of sweetness on the tongue.
Only 6,500 boxes will be available in
the U.S. Each transparently lacquered
wooden box contains 12 cellophaned cigars,
along with a special gift: Avo’s Legacy
music CD. Each cigar has a unique second
band printed with a name that corresponds
to one of the 12 tracks on the CD.
Suggested retail price for the box is $144.
Davidoff of Geneva, Stamford, Conn., Toll-free: (800) 232-8436.
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Macanudo Gold Label Re-released;
‘Somerset’ Frontmark Added
General Cigar is re-releasing its
Macanudo Gold Label cigars this
Spring, along with a new frontmark
- the Somerset - that will make
its retail debut.
Developed by cigarmaster
Daniel Nuñez, the Macanudo
Gold Label Somerset is a 5 in. x
54 gauge pyramid-shaped cigar
that is available for a suggested
retail price of $5.85 per cigar.
Originally introduced in the
fall of 2002 and re-released in
small quantities in subsequent
years, Macanudo Gold Label is a
limited edition line of Macanudo
Café cigars featuring limited production
Connecticut Shade wrapper
leaves. Exposed to less sunlight
to allow more natural sugars
to remain, each leaf is unusually
thin and remarkably supple
with barely visible veins. This
capa especial (special wrapper)
has been combined
with the first and
second primings
of the 1998
Macanudo San
Andreas binder,
1998 Piloto
Cubano and
1998 Mexican filler tobaccos.
The result is a cigar with the “traditional
smoothness of
Macanudo with a unique natural
sweetness.”
In addition to the new Somerset
frontmark, Macanudo Gold
Label cigars are available in four
sizes: Shakespeare (61/ 2 x 45);
Lord Nelson (7 x 49); Tudor (6 x
52); and Duke of York (51/ 4 x 54).
General Cigar Co., Inc., New York, NY, Toll-free: (800) 273-8044, Tel: (212) 448-3800.
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Limited 2004 Edition of Punch Rare Corojo Cigars, Now Shipping from Villazon & Co.
With sufficient wrapper leaf for another limited return in 2004, this year’s offering
of Punch Rare Corojo cigars became available at tobacconists nationwide beginning
in April, but will only ship while supplies last.
Punch Rare Corojo was reintroduced in 2001 after a shortage of wrapper
leaves caused the product to disappear at retail for several years. Since then,
Villazon has cultivated small amounts of their reddish-brown Ecuadorian
Sumatra wrapper tobacco for a limited production of Punch Rare Corojo.
Like the recent issues of Punch Rare Corojo, the 2004 release utilizes select
blend of Nicaraguan, Honduran, and Dominican tobaccos and a flavorful Connecticut
Broadleaf binder.
“Rare Corojo is a rich-tasting, square-pressed cigar of rare distinction,” said
Whit Beebe, the brand’s director of marketing. “It satisfies the increasing demand
for medium-to-full-bodied cigars that smoke smoothly and effortlessly.”
Punch Rare Corojo is offered in four popular frontmarks - Double Corona
(63/ 4 x 48), Pita (61/ 8 x 50), Magnum (51/ 4 x 54), and Rothschild (41/ 2 x 50).
The cigars are packed in eye-catching red boxes, with individual cigars bearing
a second red-and-gold band that bear the Rare Corojo label. Punch Rare Corojo
cigars are available at retail for $3.50-$4.75 per cigar.
Villazon & Co. (General Cigar Co., Inc.,) New York, N.Y., Toll-free: (800) 273-8044,
Tel: (212) 448-3800.
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