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April/May,
2001
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Boutique Spotlight:
Cusano Cigars: Corojo with Mojo
By Joseph Finora
The cigar industry lately resembles the popular television game show, Survivor. Those who are on the island today may not be there the next time we tune in. But all rules - including the rules of the jungle - have an exception. Tiny Cusano Cigars is a quiet survivor that's making noise with its newest generation of cigars.
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Retail Strategies:
Cigarette Merchandising: Targeting Point of Sale
Stringent marketing restrictions in the cigarette category has place greater importance on point-of-purchase merchandising. At R.J. Reynolds, display designer Bob Johnson pushes the boundaries in creating in-store POS excitement.
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Manufacturers:
LA LUNA Cigars
By Dale Scott
La Luna Cigars, battered by the volatility of the cigar industry, has humbly started over. The brand and the company is finally rebounded, a testament to its founder, a dedicated staff, and a core following of consumers.
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Retailer and Tobacco Industry News
SMOKESHOP's Industry news department, bringing you up-to-date information and breaking stories about manufacturers, distributors, and wholesalers.
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Gifts and Accessories for Cigar, Pipe, and Cigarette Smokers
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"Reading Between the Lines"
by E. Edward Hoyt III
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What's Happening and Where in the Tobacco Industry
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Trends and Trendsetters in Specialty Tobacco Retailing
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Products and News from the Pipe World
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Tobacco Products and Industry Promotions
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SMOKESHOP (ISSN 0146-9266), established in 1970, is published bi-monthly by Lockwood Trade Journal Co., Inc., 26 Broadway, Floor 9M, New York, NY 10004 USA. Copyright © 1998 by Lockwood Trade Journal Co. Inc. HTML production and copyright © 1999-2001 by Keys Technologies. All rights reserved.
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